In fact, post RAAZ 3, MURDER 2 and JANNAT 2, any other production house would've felt the vacuum, but not the Bhatts. I am sure, the Bhatts would've taken the criticism on their chin, for MURDER 3 is akin to a resurgence, a new beginning for the Bhatts, who have adapted to the changing times proficiently. The success of their new films notwithstanding, the emotional quotient had descended to an all-time low, the skeptics felt. Over the past few years, the Bhatts were often accused of sidetracking the emotional quotient - the USP of their previous movies - in their recent endeavors. Also, the spotlight is on the two women protagonists this time. Yes, you read it right! Vishesh Bhatt, who makes his directorial debut with MURDER 3, reinvents the brand 'Murder', focusing more on the emotional drama. But unlike the first two parts, which had a high quotient of erotica, the focus is less on erotica, more on emotions in MURDER 3.
The defining success of MURDER and MURDER 2, therefore, has led to monumental expectations from MURDER 3. The super success of RAAZ, MURDER and JANNAT spurred the Bhatts - Mahesh and Mukesh - to make hi-concept movies that merged erotica and thrill dexterously. The premier production house, Vishesh Films, has the maximum number of film franchisees to its credit.
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